AI & MetaWeb Technologies
AI & MetaWebTechnologies
Regulatory & Data Governance

Privacy Notice

AI and Metaweb TechnologiesLast Updated: 23 July 2026UK GDPR & DPA 2018 Compliant
01

Introduction

This Privacy Notice explains how AI and Metaweb Technologies ("we", "us", "our") collects, uses, stores and protects personal data. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

If you are a parent or carer using our MySENn platform, a separate, dedicated MySENn Privacy Notice is provided in the app and explains that processing in full. This notice covers our processing as a company, including MySENn, our website, and our business operations.

02

Who we are

Registered Entity
AI and Metaweb Technologies
Company Registration: 14344240
Registered Office
1 Hillcroft Crescent, Wembley HA9 8EE
England & Wales Jurisdiction
Direct Enquiries
+44 7963 773579
Data Protection Officer
Michael Bell (Acorn Compliance)
03

Our role

Depending on the circumstances, we act as:

Data controller – where we determine how and why personal data is processed. This includes the MySENn platform, our website, and our customer, supplier and employee data.
Data processor – where we are contracted by a healthcare organisation (such as an NHS body) to process patient data on its behalf and under its instructions.
04

Personal data we process

4.1

The MySENn platform (as controller)

MySENn supports parents and carers of children with Special Educational Needs (SEN) in recording and understanding their child’s wellbeing. MySENn is currently operating as a private, limited pilot with a tightly controlled group of parents and carers from the SEN community; it is not yet publicly available. As controller we process:

Parent/carer account data: email address and login credentials (encrypted).
Child profile data: a nickname or pseudonym and age range. We do not collect the child’s legal name, NHS number, biometric, financial or location data.
Wellbeing observations logged by the parent or carer (behavioural, emotional, social and physical), which include special category health data.
Optional uploaded documents (medical reports, assessments, therapy notes or care plans), with automated masking of identifiers where possible. Document upload is not in use during the current pilot phase.
Usage data (login timestamps and app activity) for security and service improvement.

All MySENn data is provided directly by the parent or carer; we do not obtain it from the NHS, schools or any other source. Full details, including retention and your rights, are in the MySENn Privacy Notice in the app.

4.2

Where we act as a processor for healthcare organisations

Where we are engaged by a healthcare organisation, we may process on its behalf: patient identification data (such as NHS number, name and date of birth), clinical and diagnostic data, device usage data, and healthcare professional identifiers. This may include special category health data. We process such data strictly under the controller organisation’s documented instructions.

4.3

Business operations (as controller)

Customer and NHS staff contacts: name, job title, work contact details.
Website users: IP address, device information, cookie data.
Suppliers: contact details and financial data.
Employees: HR and payroll data, and compliance and background checks where lawful.
4.4

AI-specific processing

AI outputs support, and never replace, human and clinical decisions.
In MySENn, analytics are performed on the observations the parent or carer enters, to show patterns and trends for that child only; anonymised or aggregated data alone is used for service improvement.
We do not use identifiable patient data to train models unless contractually permitted, and where model improvement occurs, data is anonymised where possible.
05

Lawful bases for processing

MySENn platform (parent/carer and child data)
Lawful basis: Consent (Article 6(1)(a)); explicit consent of the parent or legal guardian for the child’s health data (Article 9(2)(a))
AI service provision
Lawful basis: Contract
Delivery of contracted services
Lawful basis: Contract
Regulatory compliance
Lawful basis: Legal obligation
Customer relationship management
Lawful basis: Legitimate interests
Marketing communications
Lawful basis: Consent or legitimate interests
Employee administration
Lawful basis: Contract and legal obligation

Where we process health data as controller outside MySENn, we rely on the applicable Article 9 UK GDPR condition and, where required, Schedule 1 of the DPA 2018.

06

Data sharing

We may share personal data with:

Amazon Web Services (AWS), our hosting provider – data is stored encrypted in the UK region.
Our software vendor team in India, which provides engineering and support under confidentiality and data processing agreements, with limited, logged access. Its analytics function accesses anonymised or aggregated data only.
NHS and other healthcare organisations, where we deliver contracted services.
Professional advisers, and regulators and public authorities where required.

All third parties handling personal data for us are contractually bound to protect it. We do not sell personal data.

07

International transfers

Data is stored and processed in the UK. Limited support access from our software vendor’s team in India is a restricted transfer under UK GDPR Chapter V and is protected by a data processing agreement incorporating the UK International Data Transfer Agreement (IDTA), alongside encryption, access controls and audit logging. Any other transfer outside the UK will only occur with appropriate safeguards in place.

08

Data security

We implement appropriate technical and organisational measures, including encryption in transit and at rest, role-based access controls and least privilege, multi-factor authentication for administrative access, audit logging, pseudonymisation of child profiles, secure hosting environments, and model governance controls.

09

Data retention

MySENn data: retained while the account is active; on account closure or a deletion request, personal and child profile data is permanently erased (hard delete) within 30 days and encrypted backups within 90 days.
Customer records: 6 years after contract end.
Enquiry data: 12 months.
Employee records: in line with employment law.
Data processed on behalf of a healthcare organisation: as defined by that organisation’s contract.
10

Your rights

Where we act as controller, you have the right to access, rectification, erasure, restriction, portability and objection, and to withdraw consent at any time where processing is based on consent. For MySENn, parents and legal guardians exercise these rights on their child’s behalf. Contact us using the details in section 2; we respond within one month.

Where we act as processor, please contact the relevant healthcare organisation (the controller); we will support it in responding.

11

Complaints

You may complain to the Information Commissioner’s Office (ico.org.uk). We encourage you to contact us first so we can try to resolve your concern.